What it is:

All 26 Roman Letters roughly constrained to a leaf-like shape. This was an exercise in trying to make some crude lettering that I would try and use as part of a personal brand.

How it came to be:

I was browsing bechance and came across this post from Jagoda Kolodziej. The bold blue was irresistible and I was fascinated by the patterns and the geometry.

The pattern was also reminiscent of repeating geometry from graphics advertising calendar app Cron (and a fence with a really similar pattern!).

I stared with making my initials, “JF” with the same three geometric shapes: half-circles, squares, and smaller circles. I tried to abide with a 2x2 grid for the iterations incorporating the orange circles.

Eventually I settled on using two quarters of a circle to create the leaf-like shape that is seen in the majority of the letters. To standardize the counter (enclosed space) of each letter, I used a rectangle and a quarter circle (see below).

Chiseling each letter out from the same shape while maintaining visual continuity was a challenge, especially since I would have to remove a lot of each shape for letters with ascenders and descenders. I also found “Q”, “Y”, “N” and “X” particularly difficult.

Feedback + further implications

The experimental nature of this design meant that I was not designing for legibility more than I was just trying to challenge myself to create a set of letters. I agreed that the letters had very few, if any practical applications, but I found ways to present their strange visual appeal:

With few enough letters, I could write my name (somewhat legibly), and because of each letter’s leaf or petal-like shape I also found myself arranging them in a way that mimicked flowering plants. Finally, I created a stylized LinkedIn banner that attempted to utilize the geometric repetition that I had admired in other designs.